Web / UI Design
Design Lead for a main National Organization's web full re-design. With input from the leadership and recommendations from the marketing and web team, we prepared the site architecture based on which I prepared wireframes and style documentation. These were presented for feedback and adjustments. Later, the wireframe templates were refined and populated.
When designing the UI, I recommended for a straight to the point, minimal mainly visual website.
This website is in reiterative process hence improved periodically. Recently, bilingual functionality was introduced for a targeted user experience.
Advocacy Interactive web and mobile
Community Event Promotional, Informational and Registration page
Users new to grass maintenance need interactive information for proper applications
Mainly female new users
Integrated app with calendar integration and notification system
High Fidelity with interactions
Usability testing (2 Rounds): UsabilityHub